CONCEPT

Founded in 2015, JOSEFINA redefines the modern woman's bag: elegant, versatile, and designed to fit the real life of urban moms. It can be worn as a leather handbag, or a computer bag, but above all an ultra-chic diaper bag that attaches to the stroller.

CREATOR

Behind the brand there is France Lamy Herbeau, a Parisian mother and entrepreneur whose personality mirrors her creations: authentic and mischievous. After ten years in the cosmetics industry, France felt the need to reconnect with her creative side. As a new mother, she searched in vain for a bag that could keep up with every aspect of her life in Paris: a bag smart enough to transition from day to night, from meetings to playdates or drinks, and organize all her items. Unable to find the perfect bag, she decided to create it.

JOSEFINA was born. Her mission: to create a collection of bags grouded in real life, made to adapt to every moment, without ever compromising on elegance. France designs her models in Paris and works closely with exceptional craftsmen in Spain. Each JOSEFINA bag is handcrafted in 100% leather, with care, precision... and lots of love.