Josefina was created in 2015 between New York, Paris and Madrid with the desire to provide a new concept: an effortless, versatile and contemporary diaper bag for the modern mum.



France Lamy Herbeau and Angela Esteban Librero, childhood friends with a shared vision on design and beauty.

France lives in Paris where she worked in the cosmetic industry for ten years.

In 2014, she started to work on the concept of JOSEFINA. When she had her first baby, she was faced with choosing among design and functionality; she decided to create a bag that suits her needs as urban and active mother, the ultra-handy bag that allows her to be herself, without compromising her taste and style.


Ángela has been living in New York for over ten years, working as a creative consultant and fashion stylist. Contributing to JOSEFINA project with her experience and insight of fashion, with the aim of turning a special piece into a must-have fashion accessory.

In 2015, after 18 months of work between Madrid, Paris and New York, JOSEFINA project was born.